Logo pricing spans an enormous range because "a logo" can mean very different things. Here is how the tiers break down in 2026.
The tiers
$0 — DIY tools
Free generators and templates. Fine for a placeholder; risky for a brand you intend to keep, because the mark is rarely unique or fully owned.
$5–$50 — marketplaces & gig sites
Cheap, fast, and a gamble. Expect templated results and limited revisions — and check the licensing carefully.
$299–$1,500 — professional freelancer or studio
The sweet spot for small business: custom concepts, real revisions, and full file ownership. This is where most companies should land.
$10,000–$50,000+ — enterprise agency
Deep research, full identity systems, and brand strategy for large organizations.
What Legend charges
Our custom logo design starts at $299 — 3 concepts, unlimited revisions, all file formats, and basic guidelines. See branding.
Want it done right?
One free consultation. Four disciplines. Zero wasted motion.
Keep reading.
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